COCKTAIL WORLD CUP

Every year 42Below Vodka run the Cocktail World Cup - a competition that decides which nation has the most creative and innovative bartenders.

I was tasked with creating a visual identity for the event, that worked with the line ‘Mixology Masters’. The experimental nature of the event led to a contemporary take on a Victorian science aesthetic, driven by bespoke character illustration, patterns and custom typography.

Client_ 42Below Vodka
Agency_ Ubiquitous
Role_ Illustrator / Lead Designer