RYDER CUP PLAYING CARDS
To celebrate the return of the Ryder Cup to Gleneagles for the first time in nearly 100 years, Johnnie Walker wanted to do something extra special. They asked LOVE to design a new experience that was in keeping with the luxury credentials of the brand, but also a little bit playful. Our answer was to create an interactive exhibition that combined Johnnie Walker’s rich brand stories with a round of miniature golf.
As a little extra for guests we also designed a set of playing cards to be used as giveaways. These cards expanded on the storytelling of the miniature golf experience, highlighting Johnnie Walker’s journey to the four corners of the globe and emphasising the relationship between Europe and the USA.
CLIENT: JOHNNIE WALKER ROLE: ILLUSTRATOR