MEDUSAE BOOT LAUNCH
A magic football boot deserves to be presented in a magical way. That was the approach taken by LOVE when we were briefed on the new “Medusae” boot from Umbro.
We engineered a box with two compartments - one reveals the boots, and one makes them disappear. I was tasked with creating the illustration wrap around it. Taking a traditional playing card aesthetic, the design wove football tricks, graphics and patterns through a football pitch inspired frame.
CLIENT: UMBRO ROLE: ILLUSTRATOR
After the success of the graphics, Umbro rolled the illustrations out further, using them across all key visuals and in store.