MEDUSAE BOOT LAUNCH

A magic football boot deserves to be presented in a magical way. That was the approach taken by LOVE when we were briefed on the new “Medusae” boot from Umbro.

We engineered a box with two compartments - one reveals the boots, and one makes them disappear. I was tasked with creating the illustration wrap around it. Taking a traditional playing card aesthetic, the design wove football tricks, graphics and patterns through a football pitch inspired frame.

CLIENTUMBRO   ROLEILLUSTRATOR

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After the success of the graphics, Umbro rolled the illustrations out further, using them across all key visuals and in store.

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