LIMITED EDITION PACKS

Every year Johnnie Walker create a set of limited edition packs, illustrated by a guest artist. For 2016 the concept was to tell the story of the core range through the eyes of contemporary artist Pawel Nolbert.

Pawel creates colourful and expressive artworks by bending paint strokes so his artwork seemed like a perfect fit for the whisky brand.

We worked hard with Pawel to create 6 different illustrations, each of which wrap around the variant bottle. They were then deployed onto a number of packs, varying in size and material. The end results were truly stunning.

CLIENTJOHNNIE WALKER
ROLELEAD CREATIVE / ART DIRECTION

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