BE THE ORIGINAL

LOVE was briefed to create a pop-up space for VANS to tell their unique story - that of a small skateboarding community in 60’s California that’s grown into a global fashion brand - for key customer Schuh.

Referencing the coming-of-age high-school film ‘Fast Times at Ridgemont High’, we designed a classroom inspired space that took Schuh’s staff on an emotional & interactive journey. From the original checkerboard shoe to today’s well-loved styles.

My task was to illustrate the graphics in the room, which ranged from a collection of print collateral to a giant chalk timeline. The timeline was saved from the pop up and has since been rehoused in the green room at the House of Vans in London.

CLIENT: VANS   ROLE: ILLUSTRATOR

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