VENTILATOR OG.

More often that not, you'll work on numerous initial routes for a brief, and as hard as you try, your favoured route just doesn't make it through. This project is one of those...

The brief was to create a set of visuals for the new Reebok Classic Ventilator OG's. To be sold as a lifestyle trainer, and with a name like Ventilator, it seemed a no-brainer to go down the route of keeping cool, bringing in a design language based on a rotating fan.

The neon trainer palettes allowed for some super bold and expressive designs.

Client_ Reebok Classic
Agency_ LOVE.
Role_ Illustrator / Lead Designer