More often that not, you'll work on numerous initial routes for a brief, and as hard as you try, your favoured route just doesn't make it through. This project is one of those...
The brief was to create a set of visuals for the new Reebok Classic Ventilator OG's. To be sold as a lifestyle trainer, and with a name like Ventilator, it seemed a no-brainer to go down the route of keeping cool, bringing in a design language based on a rotating fan.
The neon trainer palettes allowed for some super bold and expressive designs.
Client_ Reebok Classic
Role_ Illustrator / Lead Designer
Nike Epic ReactIllustration
Johnnie Walker CaliforniaIllustration
The Forgotten GeniusIllustration
Ventilator OGGraphic Design
World Cup 2018Project type
Heist and Stowaway CansIllustration
Be the OriginalGraphic Design
Ryder Cup Playing CardsIllustration
Cocktail World CupIllustration
Served Winners TrophyIllustration
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2018 TJ Nicklin - All rights reserved